Are you ready to make history — and make headlines?
Welcome to The Record That Builds the Brand — a bold, media-worthy campaign designed to help small businesses generate massive visibility by attempting a Guinness World Record (or local equivalent).
This isn’t just about breaking records.
It’s about breaking through the noise.
Are you ready to do something unforgettable?
Welcome to The Record That Builds the Brand — a strategic visibility challenge designed to help small businesses attract press, grow audiences, and document measurable growth.
What Is The Record That Builds the Brand?
This campaign invites entrepreneurs to attempt a record-setting feat aligned with their brand mission — and document the entire journey from idea to execution.
You can:
• Apply for an official Guinness World Record
• Set a state or city-level record
• Create a community-backed “largest ever” business event
• Attempt a time-based entrepreneurial challenge
• Organize a record-breaking gathering or initiative
The key: Make it visual. Make it bold. Make it documented.
Why Join?
📺 Generate press and media attention
📈 Create a viral content engine
🎥 Document a compelling brand story
📊 Track measurable growth in traffic, followers, and leads
💥 Position your business as unforgettable
How It Works:
Choose your record concept aligned with your brand.
Apply to Guinness World Records (or define a local equivalent).
Plan the event strategically — not just creatively.
Document everything from start to finish.
Livestream the attempt.
Invite local media and industry press.
Measure results for 30 / 60 / 90 days.
Use the hashtag #RecordThatBuildsTheBrand and tag VOE Media.
Tag 3 other businesses to attempt their own bold visibility challenge.
The 30 / 60 / 90 Day Visibility Sprint
30 Days — The Build-Up
• Announce your attempt
• Launch countdown content
• Tease behind-the-scenes preparation
• Secure sponsor alignment
60 Days — Media Momentum
• Send press releases
• Book interviews
• Activate partnerships
• Expand social reach
90 Days — Measure the Impact
• Track traffic growth
• Measure follower increase
• Review lead and sales shifts
• Publish your results
Because the real record isn’t just the stunt — it’s the growth.
Success Tips
✔ Choose a record that aligns naturally with your brand
✔ Make it visually compelling
✔ Create a content calendar before you begin
✔ Film planning meetings and prep work
✔ Capture emotional moments on event day
✔ Share the final metrics publicly
The attempt is the hook.
The documentation is the strategy.
Bonus: Tease It for Weeks
Don’t just announce it once.
Build suspense:
“We’re attempting something big…”
“No entrepreneur in our city has done this before…”
“Countdown begins now…”
Turn the journey into episodic content.
Ready to Make History?
Some brands advertise.
Others attempt something so bold it demands attention.
Will you attempt a record?
Use #RecordThatBuildsTheBrand
Tag VOE Media
And start documenting.
